Email Testing Best Practices for Quality Assurance Teams 1

Email Testing Best Practices for Quality Assurance Teams

Email Testing Best Practices for Quality Assurance Teams 2

Why Email Testing is Important

Email marketing is a crucial aspect of business communication in the modern world where social media and other forms of digital communication platforms are popular. Email campaigns are not only cost-effective, but they also allow businesses to have direct communication with their audience. Moreover, email campaigns generate high ROI rates. According to Statista, email marketing ROI rates are about $42 for every dollar spent. However, this statistic is only valid when the quality of the email content is high, making the email visible to the recipient, and with no technical glitches. Expand your understanding of the subject by visiting Read this useful guide external website we’ve handpicked for you. Throw away email, obtain a fuller understanding of the subject addressed.

Pre-deployment Testing

Before sending out your business email communication, there are several tests that your Quality Assurance Team should undertake to ensure that the email content is of high quality. Test the email template under different settings such as themes, mobile devices, or even different resolution rates such as 1024px by 768px, ensuring the email layout is not affected. Moreover, check that the email is legible, and that the hyperlinks function correctly. Your team should also check that the email is visible on multiple email clients and that no text or images disappear, which can negatively impact your open rates or make your email look unprofessional.

Campaign Testing

Testing the email campaign involves assessing several elements, including testing your email messages’ HTML formatting, accessibility, spam scores, text analysis, and rendering abilities. The goal of testing is to ensure that your email reaches all clients and that it does not land in their spam folder. You can test the HTML formatting by sending a blank test to different browsers to identify if the formatting is consistent. You could also use anti-spam software to analyze your email, which would highlight the spam score and the text analysis results.

Post-Deployment Testing

Once your email has been deployed, it’s important to track your email campaign to identify how successful your email campaign has been, and to refine your strategy over time. You can track the results of the email by metrics such as open rates, click rates, and unsubscribe rates. Use A/B testing to test different versions of different email templates to identify the areas that lead to higher engagement rates. You could also consider creating surveys to collect feedback from your audience, which can help you tailor your email campaigns in the future. Overall, monitoring your email campaigns is vital and can maximize ROI.


Email campaigns are an essential aspect of business communication, and creating a well-designed email campaign can generate high ROI rates. However, poorly designed emails can negatively impact your campaign and your business. The Quality assurance team plays a fundamental role in ensuring the email templates are of high quality and function correctly. Pre-deployment testing, campaign testing, and post-deployment testing are crucial check-lists that the team should adhere to before starting an email campaign to ensure their email is shown to their intended audience, with no technical issues, and adheres to industry best practices. Find more details on the topic in Read this useful guide external resource. Throw away email, broaden your understanding of the subject.