I can still feel the vibration of the boardroom table, a heavy mahogany slab that seemed to hum with the collective anxiety of seventeen executives who were terrified of losing their quarterly bonuses. Marcus, our newly minted Chief Information Security Officer, was leaning forward, his tie slightly crooked-a rare lapse for a man who usually looks like he was assembled in a laboratory for precision. He was holding a printout, a physical manifestation of a digital nightmare. The marketing team had just integrated a new analytics suite that scraped customer behavior across forty-seven different touchpoints. It was beautiful. It was intuitive. It also funneled unencrypted PII-Personally Identifiable Information-to three separate third-party domains with security protocols that resembled a screen door on a submarine.
Marcus explained the risk with the patience of a saint. He talked about the 217% increase in lateral movement attacks within our sector. He pointed out that the vendor’s API had seven known vulnerabilities that hadn’t been patched since the previous fiscal year. He was clear, concise, and utterly ignored. The Chief Marketing Officer, a man whose charisma could probably power a small city, didn’t even look up from his tablet. ‘The dashboard is incredible, Marcus,’ he said, his voice dripping with the kind of condescension usually reserved for children and
