Silas works in a shop that smells of turpentine and very old dust. He is a restorer of Victorian clocks, a man who spends of his life ensuring that a single brass escapement wheel has the exact degree of friction required to tick until the next century. He treats every gear like a holy relic.
Yet, the people who own these clocks rarely appreciate the polish on the hidden teeth of a gear. They look at the face for exactly to see if they are late for a dental appointment or if it is time to put the kettle on the stove.
The Creator’s Hidden Effort
Silas understands a fundamental truth that many of us in the digital world have forgotten: the effort of the creator has almost no correlation with the attention of the consumer. A clock can tick a million times, but it is only valuable when someone looks at the time.
The Pacific Ocean in a Thimble
We are currently living through a period where the ticking has become a roar. We have entered the era of the infinite supply, where the cost of generating a visual, a sentence, or a strategy has dropped toward zero.
But while the supply side of the equation